The average person will dole out $116.21 on Valentine’s Day merchandise.
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That’s up from $103 last year. Total spending should reach $15.7 billion.
Valentine’s Day is the second biggest occasion of the year for retailers, just ahead of Mother’s Day.
- men will spend an average of $158.71 on Valentine’s Day compared to $75.79 for the average woman.
- discount stores will be the most popular shopping destination, followed by department stores, specialty stores and online sellers
- Adults, ages 25-34, will spend an average of $189.97 on Valentine’s Day.
- 18% of people will spend $5.04 on a Valentine’s Day gift for their pet. That’s up from $3.27 last year.